Immortal 2020 by Leonardo

At the end of 2019, I was approached by Stable Agency in London to participate in a pitch for the Immortal Marathons, sponsored by Leonardo, which were set to take place in 2020 across the cities of Stroud, Salisbury, Wincanton, and Yeovil. The brief required developing a visual identity system that would be flexible enough to scale for future events in various cities. My proposal included a conceptual approach, color palette, iconographic strategy, logo design, medals featuring recognizable city icons, and a medal holder.

Role: Creative Director, Producer