‘The Cross-over Collection’
Taschen + Blue Note + UADE (Argentina)

“Mix it!” is a personal project that I created and pitched as part of an initiative led by UADE Argentina (of which I am an alumnus), in collaboration with Taschen Publishing House and Blue Note Records. The brief required generating ideas and proposals for a new collection or closed design system consisting of three volumes, including branding, that explores the intersection of history, music, and its broader cultural influence. My proposal was titled “The Cross-over Collection,” which focused on two significant historical milestones in the evolution of Jazz and Hip Hop, particularly the blending of the two genres in the 1990s. Although I did not win the project, I received an honorable mention and had a great time producing it.

Role: Creative Director, Producer