The Body Shop | European SM merging

The Body Shop is a leading player in the European cosmetic market. In 2017, they enlisted Organic to develop a comprehensive strategy for their newly merged social media channels. I co-directed a task group to ensure the highest quality of work in the shortest amount of time. Our objective was to create well-timed social media campaigns for both the UK and continental Europe throughout the year. Each campaign was carefully planned around special calendar dates and product launches, featuring engaging posts that combined illustration, photography, and video. As a result, The Body Shop experienced significant levels of engagement that exceeded expectations, facilitating a smooth transition to a unified social media channel approach.

Client: Plan UK | Role: Creative/Designer (Organic)